What’s your post-pandemic business plan?

As we emerge from the pandemic, some continue to cling to what was working before. I wrote recently of the resumption of trade show activities as one example where people are confusing the activity of travel to trade shows with production of business outcomes. I am not aware of a single company that has not felt some change or disturbance to their pre-pandemic methods, yet many fail to recognize they must change and adapt as opposed to reaching for the safety blanket of “normal.” 

Your Post-Pandemic Business Plan: Change and Adapt 

Attributing challenges of the present to a loose connection with a supply chain issue is not enough. Reacting to a supply chain disruption in order to hold a previously agreed schedule is not enough. Those responses are only a recognition of the challenge that all change presents. What was working before may work again, but that’s likely not what’s best for your business.

We’ve seen lists before of the types of change someone who has lived 100 years has seen. World wars, space travel, plastic, semiconductors, mobile devices—the list goes on. Yet, we have trouble recognizing change when it’s unfolding right in front of us. 

From public reporting alone, Putin signaled an intent to cross into Ukraine again. The problem was admired for its complexity from many angles over the course of months. Demarches were issued. Yet, many are now looking more closely at what this may mean for their global operations. We saw this before in Crimea. We saw this before at the outset of what would become World War II.

I’m not suggesting your business faces or needs to solve geopolitical problems or leap technologies directly. What I am suggesting is your strategic horizon likely has flaws and you are likely adopting the perfectly human response to watch instead of act. 

I Am Speaking Directly to You

If you have a strategic plan on your shelf, I am speaking directly to you. If the date of your current business strategy does not have a date after June 2021 on it, I am speaking directly to you.

And if you’d like to assure your emphasis on revenue and profitability truly aligns with the public sector’s buying process, or know of a colleague who may need such assistance, I can help. Sentient Strategy® can move you in 12-18 months to places that may otherwise take you years to reach if you get there at all.

Welcome to normal.

The Make Your Move podcast is a multi-season series devoted to the lessons learned of military members in their post-active duty lives. I hope you enjoy the stories of the men and women brave enough to share their transition stories so publicly. Listen to the latest episode here.