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As identified by Bloomberg Government, the best-performing federal contractors all lobby Congress. The tools of congressional influence are available to every company, yet the overwhelming majority of federal contractors eschew the opportunity to lobby Congress. Sadly, it’s not just that companies often don’t know how. It’s worse; they don’t know why lobbying Congress can be helpful.

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Defense represents the most significant portion of the federal budget annually reviewed and approved by Congress. As such, it’s a valuable case study to understand what may contribute to a concentration of winners that garner federal contracts. Any company can learn by understanding more about lobbying in the defense industry.

The inability or unwillingness to integrate lobbying into a sales strategy stems from hubris, ignorance, and lack of imagination. Thinking, “I’ve got this,” and relying on their wits and narrow networks, too many defense executives struggle to gain real traction and consistently win large contracts. The result? The biggest winners aggregate at the top of the defense industrial base pyramid while the hundreds of thousands of “others” are left to wonder what just happened and why it’s so hard.

This book was written for those who do not lobby.

It’s almost too easy to conclude the system is unfair, unlikely to change, and populated by well-connected insiders who move through the revolving door. Digging a little deeper, this book reveals that the real challenge to more democratized access to Congress is within our reach―if we could only see it!

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Gene Moran is the President of Capitol Integration. He is a strategic advisor to defense and security companies who are selling to the federal government. His strategic influence has resulted in billions of dollars in federal sales for his clients.

His firm, Capitol Integration, is recognized by Bloomberg Government as a Top-Performing Lobbying Firm, and by the National Institute for Lobbying & Ethics where he is designated a “Top Lobbyist.” Gene is a Million Dollar Consulting Hall of Fame ® inductee and a recipient of the Corrie Shanahan Memorial Award for Advancing Consulting.

Synthesizing his unique experience spanning decades, Gene guides companies through the arcane ways of Washington, DC, integrating his groundbreaking academic research of defense lobbying, deep military experience commanding US Navy ships and advising senior leaders, as well as leadership in corporate government relations. Gene understands and uses influence to educate and inform others while shaping great outcomes.

Take advantage of these limited-time offers when you purchase Government Deals are Funded, Not Sold.

1 Book

Attend an online webinar/seminar post book release led by Gene

50 Books

Receive a customized discussion with your organization, Q&A, book signing, and lunch with Gene

100 Books

Bring your top 5 leaders and join Gene in Washington, DC for a specially curated and tailored seminar. Following that, attend a dinner hosted by him. He will pull back the curtain on how your company can compete at the highest levels in Washington, DC.

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How to Claim Your Bonus


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IMPORTANT: Proof of purchase MUST be emailed to qualify for the 50 and 100 book bonuses. Details on how you submit your proof of purchase will be sent to you after filling out the form.



If your organization is interested in purchasing books in bulk, contact Gene Moran.