MYM Episode 61 CARLA BASS copy

61: Make Every Word Count with Carla Bass

Carla D. Bass, a retired U.S. Air Force Colonel is responsible for managing vital communications between high-ranking government officials and Congress. She emphasizes the importance of effectively conveying one’s story to make a meaningful impact.


In this episode, Gene Moran talks with Carla Bass, a retired U.S. Air Force veteran who continues to serve in the national intelligence community. From a young age, Carla knew she wanted to follow in her father’s footsteps and serve her country. After her retirement from active duty, Carla took a one-year break before joining the Office of the Director of National Intelligence (ODNI).

The ODNI is a senior-level agency that provides oversight to the Intelligence Community. It primarily employs subject-matter experts in various areas, including collection, analysis, acquisition, policy, human resources, and management. 

Carla shares with us the importance of telling a story through a resume and why details matter when exploring post-military career options. She emphasizes the power of the written word and how it can influence outcomes. In fact, she wrote a book on the subject called “Write to Influence!”

Join us in this episode as Carla shares her insights and experiences about transitioning from military to a civilian career and how to use effective communication to achieve your goals.

Episode Highlights

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00:56 – 04:55 Carla’s 30 years of active-duty service.

04:56 – 15:25 Preparing for transition.

15:26 – 19:07 Lessons learned and finding balance.

Your Move

Most board members, CEOs and business owners don’t understand the nuances of influence. They try to “strike deals” or assert hierarchical power. But the future belongs to the fast-thinkers, and to the people who know that influence is about accountability, innovation and leverage.

“Influence” is the power to shape policy or ensure favorable treatment from someone. Influence is reciprocal, the proverbial “win/win.”

  • Order your copy of Million Dollar Influence here.
  • Get all the resources from this episode at
  • Learn more about Write To Influence! here.
  • Connect with Carla Bass on LinkedIn here.

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Gene Moran

Gene spent nearly 25 years in uniform, serving in six ships and more than ten duty stations, and visiting over 50 countries serving as a US Navy Surface Warfare Officer and retiring as a Captain. In corporate, he led legislative affairs for a large international defense company from the Washington, DC office. In doing so, Gene gained a detailed understanding of the defense industrial base and supply chains of myriad platforms, systems and capabilities. Then in 2013, he took the leap to start his own business, Capitol Integration. Since then Gene has helped scores of companies improve their federal positions.

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