Join me for a virtual coffee break on Monday, November 27th, 2023 at 12 PM EST to celebrate the launch of my new book, Government Deals are Funded, Not Sold.
This isn’t just a celebration, it’s 30 minutes of uninterrupted value, behind-the-scenes insights, and insider information based on the extensive research that went into writing this book. Plus, as an added bonus, I will be giving away one free 60-minute deep-dive and analysis of a company’s federal sales strategy to a winner selected at random from the attendees.
I'd like to offer you a shortcut to winning. Come sip and secure the knowledge to join the top 1% who use the entire playing field.
Here’s a little bit more about what you can expect from this Coffeehouse Conversation…
As identified by Bloomberg Government, the best-performing federal contractors all lobby Congress. Do you?
The tools of congressional influence are available to every company, yet the overwhelming majority of federal contractors eschew the opportunity to lobby Congress. Sadly, it’s not just that companies often don’t know how. It’s worse; they don’t know why lobbying Congress can be helpful.
The inability or unwillingness to integrate lobbying into a sales strategy stems from hubris, ignorance, and lack of imagination. Thinking, “I’ve got this,” and relying on their wits and narrow networks, too many defense executives struggle to gain real traction and consistently win large contracts. The result? The biggest winners aggregate at the top of the defense industrial base pyramid while the hundreds of thousands of “others” are left to wonder what just happened and why it’s so hard.
This book was written for those who do not lobby.
It’s almost too easy to conclude the system is unfair, unlikely to change, and populated by well-connected insiders who move through the revolving door. Digging a little deeper, this book reveals that the real challenge to more democratized access to Congress is within our reach―if we could only see it!
Spend your coffee break with me on Monday, November 27th, 2023 at 12 PM EST for this interactive Zoom session by saving your seat. To pre-order your copy of Government Deals are Funded, Not Sold, click here.
P.S. The event is BYOC—that’s “Bring Your Own Coffee.”
