Using the Tools of Influence with Gene Moran

57: Using the Tools of Influence with Gene Moran

Are you using the right tools of influence when selling to the federal government? Gene shares 7 tools of influence one should understand for successful federal funding outcomes.


Gene has helped many clients navigate and move through the federal sales process by exposing them to opportunities many don’t even know exist. The result is millions of dollars in federal sales.

Can you move through the process faster than most? The answer is yes. Gene’s clients have skipped 12 to 18 months of the process by having their projects accelerated. This is done through thoughtful engagement across the constellation of decision makers—Industry, Agency, and Congress.

Gene shares 7 tools of influence with listeners to help them better understand why messaging, networking with the right people at the right time, and investing in your people can better position your company in the funding process. Ultimately leading to funding in your favor.

Episode Highlights

Click to expand

00:00 – 07:00 Funding and getting better positioned—client examples.

07:01 – 15:29 7 tools of influence and why they matter. 

15:30 – 21:56 Timing and the importance of messaging and investing.

Your Move

Invest in your people by giving them the knowledge they require to navigate the federal sales process.  For less than the cost of attending a trade show, Capitol Currency® is a proven system that has achieved billions of dollars in federal sales and will teach you how to properly engage the federal government from start to finish.   

  • Learn how Capitol Currency® can help you stand out from the crowd here.
  • Attend Gene’s FY24 Budget Brief – Everything You Need to Know FREE Zoom session on March 28th, 2023, at 09:00 AM EDT by reserving your virtual seat here
  • Connect with Gene Moran on LinkedIn here.

You Need a Way to Quickly Assess the Health of the Sales Opportunity

8 Must-Know Elements of the Federal Sale will help you avoid missing your federal sales opportunity.


As a bonus, you’ll also receive The Federal Funding hotwire, insights delivered straight to your inbox.

8 Elements of Every Federal Sale Gene Moran Free Download
Make Your Move Podcast with Gene Moran
Subscribe to the podcast
Gene Moran

Gene spent nearly 25 years in uniform, serving in six ships and more than ten duty stations, and visiting over 50 countries serving as a US Navy Surface Warfare Officer and retiring as a Captain. In corporate, he led legislative affairs for a large international defense company from the Washington, DC office. In doing so, Gene gained a detailed understanding of the defense industrial base and supply chains of myriad platforms, systems and capabilities. Then in 2013, he took the leap to start his own business, Capitol Integration. Since then Gene has helped scores of companies improve their federal positions.

Download Your Copy of 8 Must-Know Elements of the Federal Sale

How to Avoid Missing Federal Sales Opportunities


Want to unlock funding secrets and close federal contracts faster?

Book Mockup noshadow