From Marine to Business Strategist

108: From Marine to Business Strategist with Tyler Van Hook

“What we’re mainly focusing on is digital transformation inside of the defense space, specifically with our training and education pipelines.” — Tyler Van Hook

FEATURED GUEST

Tyler Van Hook, Chief Strategy Officer and Co-founder of Kognitiv Edge, is a dynamic leader and entrepreneur with a rich background in military and business strategy. A former United States Marine Corps officer, Tyler leverages his expertise in technology application and human capital development to drive innovative digital transformations in defense training and education. With a Master’s in Technology Leadership from Brown University, he has successfully bootstrapped Kognitiv Edge alongside his wife, maintaining profitability while enhancing human potential through cutting-edge technology. Tyler continues to explore the intersections of technology, military acumen, and business innovation in the competitive defense landscape.

Connect with Tyler Van Hook:

KEY TAKEAWAYS

  1. Tyler’s connection with Scott Manthorne led to a significant opportunity. Building and nurturing networks can open unexpected doors.
  2. Recognizing the need for formal training, Tyler pursued a master’s degree to better understand technology’s role in business. Continuous learning is crucial in adapting to new industries.
  3. Tyler emphasizes the importance of assessing your market effectively (TAM, SAM, SOM) and understanding the importance of balancing technology with human potential.

EPISODE HIGHLIGHTS

  • [09:14] Humbled by tech gap, pursued a master’s program.
  • [11:57] Take time before starting life’s next chapter.
  • [16:32] Defense investments rising due to limited VC options.
  • [21:01] Fortunate for supportive network and family goals.

YOUR MOVE

Connect with Gene:

Check Out These Resources:

You Need a Way to Quickly Assess the Health of the Sales Opportunity

8 Must-Know Elements of the Federal Sale will help you avoid missing your federal sales opportunity.

 

As a bonus, you’ll also receive The Federal Funding hotwire, insights delivered straight to your inbox.

8 Elements of Every Federal Sale Gene Moran Free Download
Make Your Move Podcast with Gene Moran
Subscribe to the podcast
Gene Moran

Gene spent nearly 25 years in uniform, serving in six ships and more than ten duty stations, and visiting over 50 countries serving as a US Navy Surface Warfare Officer and retiring as a Captain. In corporate, he led legislative affairs for a large international defense company from the Washington, DC office. In doing so, Gene gained a detailed understanding of the defense industrial base and supply chains of myriad platforms, systems and capabilities. Then in 2013, he took the leap to start his own business, Capitol Integration. Since then Gene has helped scores of companies improve their federal positions.

Download Your Copy of 8 Must-Know Elements of the Federal Sale

How to Avoid Missing Federal Sales Opportunities

Cleared Hot: The Flight Path To Sustained Federal Funding

Want to unlock funding secrets and close (and keep) federal contracts?

Cleared Hot Book